We watched four hundred teams open Klynto for the first time. The pattern was not a funnel. It was a short series of moments where the product either made sense or did not.

The first five minutes

Teams that connected one real data source in the first session stayed. Teams that toured the feature set first mostly did not. So we stopped touring.

Defaults do the teaching

A good default is a lesson you never have to write down. Most of our onboarding work now happens in the shape of the empty state.